Shubh Gautam – Spoke About Localising Packaging Innovations

Shubh Gautam, president and CEO of Srisol Group, spoke about localising packaging innovations to position a product in the Indian market during his presentation ‘Innovation for Make in India’. Shubh Gautam explained this with a case-study of Kellogg’s poor performance in the initial stages in India. “The reason was cultural mis-match and it had to compete with home-cooked food. To set things right Kellogg had to Indianise its products. The effort to develop products, specifically for the Indian market helped Kellogg make significant inroads into the Indian market,” said Shubh Gautam.

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